As we started 2020, our business was ripe for a growth spurt. With this in mind, I headed to Ghana in late February (before the COVID19 pandemic blew up around the world, more on that later) to prepare our team to scale. This time, the situation was much different than during my first visit. Now, I was no longer overwhelmed by what they lacked, instead I was excited for the changes that were about to take effect that they so urgently and worked for.
The children of our weavers in Ghana have little to no access to school supplies like notebooks, paper, pencils, erasers and other basics that children on our side of the world have access to before they are even out of their mother's belly.
After visiting Ghana and the weavers that make our products, the entire core of our business model changed. My initial purpose for this visit was to formally meet the people who produce our Victoria Baskets. I had no idea that I was about to encounter a level of poverty that took me 100 years back in time.
Since I began this business I always said I was creating something that helped people in a very important way. I always knew that my business would do this. But after my visit to Ghana, now I really KNOW.