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The Victoria Project

Lorena Miranda- Miami

The Victoria Project

By now, a lot of you already know how deeply passionate I am about doing my part to ensure that those with marketable skills and willing to work have a way to propel themselves out of poverty.
With that in said, I, along with my business parter and Co-Founder of Sonder and Holliday, Victoria Cuesta, have figured out a way to position ourselves and our company to be a catalyst for the change we want to see and know can be done. 
Oftentimes, I am asked by savvy business people and close friends why I chose this as my gateway into entrepreneurship. They believe that there are far easier ways to make money, so why would I choose the hard way?
Well first of all, I tell them, I didn't choose this, it chose me. After so many years as a Steel Trader, traveling the world, and working the corporate life, when I decided to branch off into my own, like most ambitious entrepenuears, I struggled looking for something to launch. 
My experiences traveling while working led me to this business. Like a lot of folks with a bit of free time while on a business trip, I would use my time to explore and do some shopping at the local markets. This is where I encountered people creating beautiful things that if I saw on a brightly lit shelf of a high end boutique I would pay a premium for, yet they were going hungry, or unable to pay for the education of their children, thus keeping the cycle of poverty spinning wildly. 

This is where I knew I had to do something and I did.

I didn't go looking for this, it found me. And upon my return from my visit to Ghana in June 2018, I realized more than ever that I was vessel. 3 planes, 4 hours in a truck, 2 hours on a scooter to get to the village... 7 billion people on the planet and I end up in front of these folks.

That was not a coincidence. 

I was born to do this. I was placed on this earth to use my God given gifts to help other people use theirs. 

At this point, one will ever be able to convince me otherwise. I have seen the figurative light. 

And today, knowing what I know about the people in Bolga in combination with my business experience and knowledge, I reached the conclusion that the only way to create the type of generational change that is so incredibly needed in Bolga is to become a business that no only pays their people well, but reinvests in the communities we source from by creating opportunities for those with skills but with access to little to none.

To create these opportunities we must first TEACH

This is my challenge. I have figured out some really cool ways to work and create a place where these people can scale and pull themselves out of poverty, but I have to implement it slowly because I am not sure how to make it work, even though my gut tells me I do.
So with all that said, I invite you to come along with me as I document how we will create this much needed change, starting with the rebuilding of an education center in Bolgatanga which we have named The Victoria Project, after our popular Victoria Baskets designed by our Co-Founder, Victoria Cuesta (we both love the name Victoria)
In the upcoming weeks we will be defining how we plan to unfold our Victoria Project and how we will be transparent so you can see the real good we are committed to doing in the most efficient way. 
Thank you and stay tuned!

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